Description
Live demo (no install needed): Explore the full BrikPanel admin on a real WooCommerce store
BrikPanel turns the default WooCommerce admin panel into a clean, fast, all-in-one cockpit: a modern WooCommerce dashboard, a real-time WooCommerce sales report, a powerful WooCommerce bulk editor, an inventory management workspace, an order management center, a coupon manager, a custom WP login page, and a real-time conversion tracking suite. Everything is free. Forever. No premium tier, no feature locks, no monthly subscriptions. A self-hosted Shopify alternative for WooCommerce: own your data, your products, and your customer list, with no monthly platform fee and no transaction fee.
Who is BrikPanel for?
- Store owners who want a modern WooCommerce dashboard with real numbers, not the slow built-in reports, and a self-hosted WooCommerce analytics solution instead of paying monthly fees to external SaaS tools
- Stores that want a lighter woocommerce inventory management workspace built into a complete admin redesign
- Anyone who needs to bulk edit WooCommerce products, including variations, without a premium plugin
- Agencies handing off stores to non-technical clients who need a simplified WooCommerce admin
- Shop owners migrating from Shopify who want a familiar, modern admin for their WooCommerce store, a free, self-hosted Shopify alternative
What you get (all free)
Modern WooCommerce Dashboard & Sales Report with Real-Time Analytics
The heart of BrikPanel is a modern WooCommerce dashboard, a true woocommerce admin panel plugin, not a styling layer.
- Total Sales, Total Orders, Average Order Value (AOV): today, yesterday, last 7/30 days, or any custom range, with ±% period-over-period delta on every metric
- Visitors counted from your own database (admins excluded), and Conversion Rate computed live from real visitors and real orders
- Beautiful sales chart powered by Chart.js, plus an order status donut (Completed, Processing, Cancelled, Refunded, Failed)
- WooCommerce conversion funnel: Visitors Add to Cart Checkout Orders, with the conversion percentage at every step
This is a complete WooCommerce sales report and reporting layer: real-time sales reports, charts and KPIs inside a modern WooCommerce admin, with no external analytics service.
Customer Analytics: LTV, RFM Segmentation & Cohort Retention
BrikPanel ships a complete WooCommerce customer analytics suite, calculated from your store data and visualized in the dashboard, no external service.
- Customer Lifetime Value (LTV): total customers, average and top LTV, full LTV distribution histogram, and a sortable top-customers table
- RFM segmentation: every customer scored on Recency, Frequency, and Monetary, then bucketed into Champions, Loyal, At Risk, About to Sleep, Hibernating, and Lost, with revenue per segment
- Cohort retention: month-by-month cohort retention grid plus an average retention by month-offset trend line
- Advanced filtering and segmentation: combine spend range, product, location, date and more to build saved segments for both customers and orders
Live Visitors & Real-Time Conversion Tracking
BrikPanel ships a built-in WooCommerce live visitors widget, see who is on your store right now, what page they are on, and whether they have items in the cart. Refreshes every 30 seconds by default (configurable). No external service, no Hotjar, no monthly fee.
- WooCommerce real time visitors widget with cart status (Browsing / Has items in cart / On thank-you page), current page, and customer info
- WooCommerce conversion tracking in the same database that powers the dashboard
- Visitor IPs are never stored, only a salted SHA-256 hash, and live visitor data stays in a short-lived cache, never in the database
- Privacy switches: turn front-end tracking off entirely, or keep it on while excluding logged-in customer details from the Live view
- Most-viewed pages and most added-to-cart products reports
A free woocommerce statistics plugin and woocommerce sales tracker without any external SaaS.
Geographic Analytics: WooCommerce Sales by Country
A 3D rotating globe (Cobe.js) plots every order on its real location, see WooCommerce sales by country and city without exporting a CSV, with Top 10 Countries and Top 10 Cities tables. Works with both HPOS and legacy order storage.
Lightning-Fast Order Search: Cmd/Ctrl + K from Anywhere
Hit Ctrl + K (or Cmd + K on Mac) anywhere in wp-admin and an order search overlay opens, the free woocommerce order search plugin. Searches order ID, customer name, email, phone and product SKU inside line items at once. True woocommerce quick search, with results as you type, status badges, totals and dates.
Modern WooCommerce Order Management
BrikPanel replaces the cluttered default orders page with a clean woocommerce order list plugin screen.
- 30-day overview bar: total orders, completed, refunded, cancelled, revenue
- Inline status change without opening the edit page
- HPOS (
wc_get_orders) and legacy storage (WP_Query) both supported - Two new statuses: Return Draft and Change
- Reskinned order edit page with copy-to-clipboard for billing/shipping
- Sold downloadable products column on the order edit page
- Optional BrikMarket marketplace stats integration
A real woocommerce order management plugin, not a reskin. Disable from settings anytime.
WooCommerce Product List Plugin: Built for People Who Actually Edit Products
The default WooCommerce product list is fine for browsing, painful for editing. BrikPanel ships a complete woocommerce product list plugin that fixes it.
- Thumbnail, name, SKU, regular/sale price, stock badge, category
- Publish status toggle: flip draft published with one click, no reload
- Edit, Duplicate, Delete actions; bulk publish, draft, delete
- Status tabs (All / Published / Draft / Trash), live search by name or SKU
- Configurable per-page (5–100, default 20), AJAX pagination
- Per-user toggles for any third-party / SEO column added by Yoast, Rank Math, ASE and other plugins
- Admin and Site Enhancements (ASE) custom columns are respected in the BrikPanel product, order and customer lists
Quick Edit Sidebar: Edit Without Leaving the List
A slide-in panel from any product row to edit name, SKU, regular/sale price, stock and category, saved without leaving the list. The woocommerce quick edit WooCommerce should have shipped years ago: update woocommerce quick edit price, stock or category in two clicks.
Bulk Edit WooCommerce Products with the Variation Editor: Full Variation Support
This is where BrikPanel pulls ahead of every other free woocommerce bulk editor. Most free plugins only handle simple products and only “increase price by X%”. BrikPanel does far more, on variable products too.
- WooCommerce bulk price update (regular and sale): percentage, fixed amount, or absolute value, across the whole catalog or filtered by category
- Bulk update WooCommerce products stock quantities (in/out of stock, set quantity, add/subtract)
- WooCommerce bulk price by category: pick a category, set a rule, every product updates
- WooCommerce bulk sale price updates with a date range
- Confirmation dialog on every bulk action
Now the part nobody else does for free: variation support.
- WooCommerce variation editor: open any variable product and edit every variation in one modal (regular price, sale price, stock, SKU)
- Bulk edit variation prices WooCommerce: set the same price for all variations of an attribute (every “Red” variation, every “L” size), or apply a percentage rule
- Bulk update variation stock: set or adjust the stock of every variation in one click
- Attribute filter to narrow visible variations when a product has 50+ combinations
How to bulk edit WooCommerce products including variations without buying a $79/year plugin? BrikPanel handles both simple and variable products for free.
Simplified WooCommerce Product Editor
The default WooCommerce add-product screen has 11 metaboxes, 3 tabs and 40+ fields. BrikPanel ships a complete woocommerce product editor plugin with the noise removed.
- Featured image + product gallery with drag-and-drop upload, unlimited images, drag-to-reorder
- Regular price, sale price with decimal validation
- Searchable category picker with multi-select + quick create category without leaving the page
- Brand field: the WooCommerce
product_brandtaxonomy is now first-class alongside categories and tags - Short description + full rich-text description (wp_editor)
- SEO fields: custom slug, meta title, meta description, live Google SERP preview
- Full SEO plugin compatibility: Yoast SEO, Rank Math, All in One SEO and SEOPress metaboxes (including the SEO score panel) render and save inside the BrikPanel product editor
- Product type (Simple, Variable), attribute management with inline create
- Auto-generate variations from attribute combinations, per-variation price/sale/SKU/stock
- Duplicate any product in one click
Opt-in. Keep the default WooCommerce product page if you prefer.
WooCommerce Variation Gallery
Attach a separate image gallery to each product variation, the frontend swaps gallery automatically when a customer picks a variation. Image metadata (srcset, sizes, alt text) is fully preserved.
WooCommerce Categories Page: Drag-and-Drop Parent/Child Management
BrikPanel rebuilds the dated WooCommerce category screen with per-page settings (5–200) and drag-and-drop parent/child nesting with circular reference prevention, for both product_cat and product_tag.
Best WooCommerce Coupon Plugin: Free Coupon Manager
A complete WooCommerce coupon manager that makes coupons first-class in the admin, and we think the best WooCommerce coupon plugin in the free repository.
- Coupon table with code copy-to-clipboard, discount type icon, amount, usage count, expiry highlighting, and status
- Status tabs, AJAX pagination, slide-over coupon panel: create/edit without a reload
- Auto-generate random coupon codes; one-click duplicate
- Discount types: percentage, fixed cart, fixed product + free shipping toggle
- Expiry date picker, total + per-customer usage limits, min/max spend, individual use toggle, product/category include/exclude rules
WooCommerce Cart Abandonment & Cart Recovery
A built-in WooCommerce cart abandonment and cart recovery system, with no external email SaaS. A dedicated Abandoned Carts screen captures the checkout email of shoppers who do not finish (classic and block checkout, plus logged-in add-to-cart) and snapshots each cart down to the exact variation. Carts move Active to Abandoned to Recovered automatically, and an optional popup hands each subscriber a single-use cart recovery coupon. Search and date filters, CSV / Excel export and email-list import.
Custom WordPress Login Page: Custom WP Login Page for WooCommerce
A custom WP login page that fully replaces the default wp-login.php look, a real WordPress login customizer for WooCommerce stores.
- Centered card layout with your site name as logo
- Minimal, distraction-free fields, AJAX submission (no reload)
- Toast notification on errors, footer site branding
- Default WordPress login styles fully hidden
WooCommerce Inventory Management
A complete woocommerce inventory management workspace: the product list, bulk editor, variation editor and quick edit sidebar work together as one inventory workflow.
- Current stock for every product and variation in one place, with stock badges in the product list (in stock / low stock / out of stock)
- Update stock inline from the quick edit sidebar, or bulk update across categories and variations
- HPOS-enabled stores supported
A free woocommerce inventory management plugin that covers the daily workflow, no heavy stock control plugin needed.
Custom Top Admin Bar & Notifications
A Custom BrikPanel-styled top admin bar replaces the default WordPress toolbar with an e-commerce notification bell and quick links, toggleable from settings. Sound, confetti and a popup the moment a completed order arrives.
Google Sheets Sync: Real-Time WooCommerce Google Sheets Integration
BrikPanel ships a free WooCommerce Google Sheets sync, a fully native WooCommerce to Google Sheets integration that streams orders, customers and analytics into a Google Sheet you control. The free GSheetConnector alternative with no Zapier, no Make, no monthly fee.
- Real-time order sync: every new WooCommerce order is appended within seconds, one row per line item so variations get their own columns. Free woocommerce order sync to google sheets with no external automation tool
- Scheduled WooCommerce Google Sheets export: hourly, every 4h or daily catch-up; idempotent so re-runs never duplicate rows
- Analytics report snapshots: Sales Summary, Daily KPIs, Top Products and Funnel tabs refreshed on an interval for pivots and dashboards in Sheets
- Customer + RFM snapshot: chained to the nightly RFM recompute
HPOS-compatible: a real google sheets woocommerce sync, free.
WooCommerce ROAS, Net Profit & Ad Spend: Google Ads + Meta Ads
BrikPanel pulls daily spend from Google Ads and Meta Ads (Facebook / Instagram) so you see real WooCommerce ROAS, Net Profit and ad spend next to revenue. Multi-currency aware. A free Triple Whale alternative and woocommerce profit tracking dashboard with no monthly fee.
BrikMarket Marketplace Analytics
When BrikMarket is active, marketplace orders are excluded from the storefront conversion rate, and a dashboard block breaks down orders, share and top categories per marketplace.
Subscription & Membership Plugin Compatibility
Subscription products and member orders (WooCommerce Subscriptions, MemberPress, Paid Memberships Pro and more) show up in the same product list, order screens and customer analytics.
Developer Hooks & Filters
A developer hooks and filters system for agencies, actions and filters like brikpanel_after_product_save, plus a built-in docs popup in settings with one-click copy buttons.
Navigation & Admin UI Cleanup
- BrikPanel dashboard becomes the first WordPress admin menu item; admin bar gains quick links, footer rebranded
- Optional simplified mode hides the full WordPress menu, showing only BrikPanel + WooCommerce for non-technical clients
A Free, Self-Hosted WooCommerce Analytics & Inventory Suite
Store owners pay monthly SaaS fees for parts of what BrikPanel does free:
- Self-hosted WooCommerce analytics: sales, AOV, conversion, funnels, geo data, customer LTV, RFM, cohort retention, no third-party
- A free Metorik and Triple Whale alternative: analytics, ROAS and profit on your own server
- Shopify alternative for WooCommerce: the clean admin experience of Shopify with your storefront, customer data and orders on your own server
Why BrikPanel and not the default WooCommerce admin?
WooCommerce’s built-in analytics are slow, refresh hourly, and have no live visitor tracking, conversion funnel, geographic data, customer LTV / RFM / cohort reports, Cmd+K order search, quick edit sidebar, variation bulk editor, custom login or coupon manager. BrikPanel fixes every one of those gaps inside a single free WooCommerce admin plugin.
WooCommerce HPOS Compatibility & Performance
- Zero impact on storefront speed: only loads inside wp-admin
- Hardened performance for low-resource hosting: heavy queries are batched, cached and run through Action Scheduler so the dashboard, customer analytics and bulk editor stay responsive on shared hosting
- HPOS (High-Performance Order Storage) fully supported with dual code paths
- WooCommerce 7.x, 8.x, and newer; works alongside Admin Menu Editor, Slider Revolution, Yoast SEO, RankMath, WPML, Polylang
- Translation-ready (
.potfile included), with all JavaScript / jQuery strings routed throughwp_localize_script - All AJAX actions verify nonces and
manage_woocommercecapability; DB writes use prepared statements; visitor IPs stored only as truncated salted SHA-256 hashes; admin activity excluded from analytics; front-end tracking can be disabled entirely from settings
Screenshots
Installation
- Upload the plugin files to
/wp-content/plugins/brikpanel, or install via Plugins Add New Upload Plugin. - Activate through the Plugins menu.
- Open BrikPanel in the admin sidebar, the dashboard loads immediately.
- (Optional) Visit WooCommerce Settings BrikPanel to enable or disable specific modules.
That is it. No license key, no email signup, no external account.
FAQ
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Is BrikPanel really 100% free?
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Yes. Every feature on this page is in the free version. There is no premium tier, no feature lock, no trial period, no upsell. We built this because we needed it for our own 1000+ WooCommerce stores and decided to release it.
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Is BrikPanel a self-hosted WooCommerce analytics solution?
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Yes. BrikPanel gives you a complete WooCommerce analytics suite that runs entirely on your own server with no external dependencies. Sales analytics, product reports, conversion tracking, customer LTV, RFM segmentation, cohort retention and customer data are all included, nothing is sent to any third-party SaaS.
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Does BrikPanel include a WooCommerce sales report?
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Yes. The BrikPanel dashboard ships a complete WooCommerce sales report out of the box, total sales, total orders, average order value (AOV), refunds, and net revenue, each with a ±% period-over-period delta. Filter the sales report by today, yesterday, last 7 days, last 30 days, or any custom date range. The sales chart is rendered with Chart.js and pairs with the order status donut and conversion funnel for a full sales report you can read at a glance, without ever leaving wp-admin and without paying for an external analytics service.
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Does BrikPanel offer custom WooCommerce reports, KPIs and a profit report?
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Yes. The dashboard goes far beyond the built-in screens with a complete set of WooCommerce reports and WooCommerce sales analytics computed live from your own store data: sales, orders, AOV, conversion rate, customer LTV, RFM segments and cohort retention. Every headline metric is shown as a WooCommerce KPI card with a period-over-period delta, and a real profit report (revenue minus COGS, ad spend and manual expenses) sits right next to revenue. Because the LTV, RFM, cohort and geographic views are not part of core, BrikPanel effectively ships advanced reports for WooCommerce and custom WooCommerce reports as a free, self-hosted WooCommerce reporting layer, with no external SaaS and nothing sent off your server.
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Can I customize the dashboard widgets, sales charts and graphs?
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Yes. The BrikPanel admin dashboard is built from modular dashboard widgets (sales, orders, AOV, the conversion funnel, live visitors, the geographic globe, customer analytics and more), and the modules you do not need can be turned off from WooCommerce Settings BrikPanel. The sales charts and sales graphs are rendered with Chart.js and redraw for any date range you pick, so your custom dashboard shows exactly the sales charts, KPIs and reports you care about and nothing you do not.
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Does BrikPanel work with multi-currency stores (CURCY, WCML)?
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Yes. When your store takes orders in more than one currency, BrikPanel converts every order to your store’s base currency before summing, so Revenue, AOV and the sales chart are never a meaningless mix of currencies. With CURCY (WooCommerce Multi Currency) the exact day-of-sale rate is read from the snapshot CURCY stores on each order. With WCML (WooCommerce Multilingual & Multicurrency) the current WCML rate is applied and snapshotted onto the order the moment it is placed, which captures the day-of-sale rate for every order going forward. For any other multi-currency setup you can enter flat fallback rates under WooCommerce Settings BrikPanel Currency, or supply a rate programmatically through the
brikpanel_order_base_factorfilter (parameters: current factor,WC_Order, order currency, base currency — return the multiplier that converts one unit of the order currency into the base currency). -
Where does BrikPanel read Cost of Goods (COGS) from? Can I use my own cost field?
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BrikPanel reads product cost from WooCommerce’s own native Cost of Goods Sold field (
_cogs_total_value, WooCommerce 9.5+) — the same field the WooCommerce product screen edits — so any plugin or import pipeline that writes the native cost is picked up automatically, including direct database writes. Costs saved by older BrikPanel versions are migrated into the native field automatically. Variation costs follow WooCommerce’s semantics, including the “additive” flag that adds a variation’s cost on top of the parent’s. If you keep cost somewhere else entirely, hook thebrikpanel_product_cogsfilter (parameters: resolved cost or null, product id, variation id) to point BrikPanel’s per-product cost reads at your own source. -
Can I turn off BrikPanel’s front-end visitor tracking?
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Yes. If you already run a dedicated analytics tool, disable Visitor tracking under WooCommerce Settings BrikPanel Analytics and BrikPanel adds zero scripts and zero requests to your storefront. You can also keep tracking on but raise the live-visitor refresh interval to reduce server load, or exclude logged-in customer details from the Live view for a fully anonymous setup.
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Does BrikPanel support WordPress multisite?
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Yes, both ways: network-activate it to run on every store in the network, or activate it on individual subsites only. Each site gets its own tables and settings either way. When network-activated, super admins additionally get network-wide access rules under Network Admin Settings BrikPanel Access.
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Does BrikPanel show customer LTV, RFM segments and cohort retention?
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Yes. BrikPanel ships a full WooCommerce customer analytics suite directly in the dashboard. Customer Lifetime Value (LTV) is calculated for every customer with average, top, and full distribution histogram. RFM segmentation scores every customer on Recency, Frequency and Monetary and groups them into Champions, Loyal, At Risk, About to Sleep, Hibernating and Lost. Cohort retention shows a month-by-month grid plus an average retention trend line. All three are computed from your own store data, no external service involved.
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Is BrikPanel a free Shopify alternative for WooCommerce?
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Yes, for store owners who want to stay self-hosted. BrikPanel gives your WooCommerce store the clean, modern admin experience of Shopify: product list with inline editing, bulk price and stock updates, live visitors, conversion tracking, geographic analytics, customer LTV / RFM / cohort reports, a branded login page, but your storefront, your customer data, and your orders stay on your own server. No monthly platform fee, no transaction fee, no vendor lock-in. If you were evaluating Shopify but want to own your stack, this is the Shopify alternative for WooCommerce we built for that exact use case.
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Is BrikPanel an ATUM alternative for inventory management?
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For most stores, yes. BrikPanel includes complete woocommerce inventory management: stock levels, low stock badges, bulk stock updates, variation stock updates, all integrated into the same dashboard you use for sales and orders. If you only need daily stock work without advanced supplier or purchase order features, BrikPanel is a much lighter ATUM alternative.
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How do I get a faster WooCommerce product list with bulk actions and quick edit?
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The default WooCommerce product list is built for browsing, searching, sorting and editing it is slow. BrikPanel ships a complete woocommerce product list plugin with thumbnail, SKU, regular and sale price, stock badge, category, AJAX pagination, live search, status tabs, one-click publish toggle and a slide-in quick edit panel for every row. Works on both simple and variable products, and the same woocommerce product list screen powers the bulk price and bulk stock updates so you never leave the page to edit your catalog.
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How do I bulk edit WooCommerce products including variations?
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Open BrikPanel Products and click the Bulk Update button in the toolbar. You can update prices, sale prices, and stock for all products, by category, or for selected products. For variable products, open any product, click Edit Variations, and bulk update prices and stock across every variation in one modal. This is the part most free WooCommerce bulk editor plugins do not handle, BrikPanel does.
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Can I bulk edit variation prices in WooCommerce with the free version?
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Yes. Bulk edit variation prices WooCommerce is a core BrikPanel feature, and it is free. Set a percentage rule, set a fixed price, or update by attribute (every “Red” variation, every “Large” size). The same modal handles bulk update variation stock for the same products.
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Does BrikPanel slow down my WooCommerce store?
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No. BrikPanel only loads inside wp-admin. It has zero impact on your storefront speed, customer experience, page weight, or Core Web Vitals. The frontend never loads any BrikPanel code.
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Is BrikPanel compatible with HPOS (High-Performance Order Storage)?
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Yes. Every order query has dual code paths,
wc_get_orders()for HPOS,WP_Queryfor legacy. BrikPanel declares HPOS compatibility viaFeaturesUtil::declare_compatibility('custom_order_tables', ...)and is tested on stores running both modes. -
How do I see WooCommerce sales by country?
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Open the BrikPanel dashboard. Scroll to the geographic analytics section. The 3D globe shows every order on its real geographic location, and the Top 10 Countries and Top 10 Cities tables update in real time. BrikPanel extracts country and city from the billing or shipping address of every order, so this works with no extra setup.
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How do I customize the WordPress login page for my WooCommerce store?
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BrikPanel includes a built-in wordpress login customizer. Enable the custom wp login page module from BrikPanel settings and the default
wp-login.phpis replaced with a clean, branded login form that matches the rest of the BrikPanel admin. No CSS knowledge required. -
How do I search WooCommerce orders by customer name or phone number?
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Press
Ctrl + K(orCmd + Kon Mac) anywhere inside wp-admin. The BrikPanel quick search overlay opens and searches across order ID, customer name, email, phone, and product SKU at the same time. This is the woocommerce search orders experience the WooCommerce admin should ship with by default. -
Can I see who is on my WooCommerce store right now?
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Yes. BrikPanel includes a woocommerce live visitors widget on the dashboard that updates every 30 seconds. You can see what page each visitor is on, whether they have items in the cart, and whether they are an existing customer. This is real woocommerce real time visitors tracking, not estimates.
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Does BrikPanel track WooCommerce conversion rate and conversion funnel?
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Yes. BrikPanel includes a complete woocommerce conversion tracking system that records visitors, add-to-cart events, checkout starts, and completed orders. The dashboard shows your woocommerce conversion funnel as a four-step visual: Visitors Add to Cart Checkout Orders, with the conversion percentage at every step.
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Is there a free WooCommerce conversion tracking plugin built into BrikPanel?
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Yes. BrikPanel ships a free WooCommerce conversion tracking plugin that records every visitor, add-to-cart, checkout start and completed order in your own database, no Google Analytics setup, no Hotjar, no monthly fee. The funnel and conversion-rate widgets on the dashboard are computed from this same dataset in real time.
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Does BrikPanel recover abandoned carts?
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Yes. BrikPanel includes a built-in WooCommerce cart abandonment and cart recovery system in the free version: no Klaviyo, Mailchimp or external email SaaS. It captures the email of shoppers who begin checkout but do not complete the order (from both the classic shortcode checkout and the newer block checkout, and from logged-in customers the moment they add to cart) and lists every one on a dedicated Abandoned Carts screen. Each entry keeps a full snapshot of the cart, including the exact variation, quantity and total, and moves through Active, Abandoned and Recovered automatically, even if the shopper later checks out with a different email. The screen has search, status, source and date filters, per-row product details, CSV and Excel export, statistics cards, and a CSV importer to bring in an existing email list. It works on both simple and variable products.
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How does the WooCommerce cart recovery coupon popup work?
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Switch on the optional email popup and BrikPanel shows a clean, on-brand sign-up offer to your visitors. Anyone who subscribes is issued their own single-use percentage cart recovery coupon (10% by default, and you set the rate), restricted to their email and valid for 30 days, shown right there with a one-click Copy button. You control the heading, message, button and success text, the delay before it appears, the cooldown after it is dismissed, and which of six animated reveal styles the coupon uses (Sealed envelope, Pocket card, Scratch card, Slot machine, Magnetic assembly or Classic ticket), all of which respect a visitor’s reduced-motion preference. Close the popup and it folds into a small floating tab, one click from reopening.
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How do I sync WooCommerce orders to Google Sheets for free?
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Open WooCommerce BrikPanel Google Sheets, click “Connect Google account”, pick or create a target spreadsheet, and toggle “Real-time order sync” on. Every new WooCommerce order is then appended to your Sheet within seconds, with one row per line item so variations land in their own columns. Status changes update the existing row in place. No Zapier, no Make, no monthly fee, a real woocommerce google sheets sync built into BrikPanel.
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Does BrikPanel work as a free GSheetConnector or WPSyncSheets alternative?
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Yes. BrikPanel includes a complete WooCommerce to Google Sheets integration in the free version: real-time order sync, scheduled bulk export, analytics snapshot tabs (Sales Summary, Daily KPIs, Top Products, Funnel) and a customer + RFM snapshot. All four flows ship free with no row limit, no premium tier, and OAuth-based authentication that requests minimum scopes only (
drive.file, never full Drive access). -
How do I see real ROAS and net profit in WooCommerce?
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Connect Google Ads and/or Meta Ads from the BrikPanel Ad Platforms page. BrikPanel then pulls your daily ad spend and shows three new dashboard cards: Ad Spend (summed across every connected platform for the active date range), WooCommerce ROAS (store revenue ÷ ad spend), and Net Profit (revenue − COGS − ad spend − manual expenses). COGS comes from WooCommerce’s native order cost meta and expenses from the BrikPanel expenses table, so the woocommerce roas and net profit numbers are real, not estimates. The cards are multi-currency aware, if an ad account reports in a different currency than the store, spend is shown split and ROAS / Net Profit are omitted instead of printing a misleading converted number.
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Is BrikPanel a free Triple Whale alternative for WooCommerce?
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For self-hosted stores, yes. BrikPanel gives you the WooCommerce ROAS and net profit view store owners buy Triple Whale, TrueProfit or BeProfit for: daily Google Ads and Meta Ads spend pulled in next to store revenue, COGS and expenses, but it runs entirely on your own server with no monthly fee and no data sent to a third party. If you only need true ROAS and profit (not full multi-touch ad attribution), this is the free Triple Whale alternative built for that exact use case.
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Does BrikPanel connect to Google Ads and Meta (Facebook / Instagram) Ads?
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Yes. BrikPanel connects to both Google Ads and Meta Ads through a secure OAuth proxy (the plugin only ever stores encrypted tokens, never your password). It pulls daily spend per platform, backfills history, and re-syncs recent days automatically so the dashboard ROAS and net profit stay accurate. The integration is spend-and-profit focused, it does not install a Facebook pixel or do multi-touch attribution; it gives you true woocommerce roas and net profit without a paid SaaS.
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Is there a free WooCommerce variation editor for bulk price and stock updates?
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Yes. BrikPanel includes a complete WooCommerce variation editor in the free version. Open any variable product, click “Edit Variations”, and you can bulk update every variation’s price, sale price, stock and SKU in one modal, with attribute filtering when a product has 50+ combinations. The same woocommerce variation editor also supports per-attribute rules (“set every Red variation to $X”).
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What makes BrikPanel different from the built-in WooCommerce analytics?
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The built-in WooCommerce analytics are slow, refresh on a delay, only show historical data, and have no live visitor tracking, no conversion funnel, no geographic globe, no customer LTV / RFM / cohort reports, no Cmd+K order search, no quick edit sidebar, no variation bulk editor, no custom login page, and no coupon manager. BrikPanel adds every one of those features inside a single free plugin.
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Is BrikPanel just a CSS reskin of the WooCommerce admin?
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No. BrikPanel is a real woocommerce admin dashboard plugin with custom database tables for visitor tracking, custom AJAX endpoints for every interaction, real conversion analytics, a working bulk editor, a real product editor, a real coupon manager, and a real custom login system. Other plugins (Dashify, UiPress) only restyle the admin. BrikPanel rebuilds the parts of WooCommerce that needed to be rebuilt.
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Can I use BrikPanel as a WordPress admin theme or admin skin for my store?
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In practice, yes. BrikPanel is built specifically for WooCommerce, but for store owners it behaves like a focused WordPress admin theme: it reskins the WooCommerce parts of wp-admin into a clean, Shopify-style custom admin panel, replaces the default toolbar, and restyles the product, order, customer and coupon screens. If you have been looking for a wp admin theme or an admin skin that makes the WooCommerce admin genuinely pleasant to work in (rather than a generic restyle that breaks on the next WooCommerce update), this is built for exactly that. You can also hide admin menu items for non-technical clients with the optional simplified mode, leaving only BrikPanel and WooCommerce in the sidebar.
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Does BrikPanel work with Yoast SEO, RankMath, Elementor, WPML, and Polylang?
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Yes. BrikPanel does not interfere with frontend rendering, so it works with every page builder and SEO plugin we have tested. Yoast SEO, Rank Math, All in One SEO and SEOPress metaboxes (including their SEO score panels) render and save inside the BrikPanel product editor. It also has its own translation files and is fully compatible with WPML and Polylang for multilingual stores.
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Does BrikPanel work with WooCommerce Subscriptions and membership plugins?
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Yes. BrikPanel is compatible with WooCommerce Subscriptions, Subscriptions for WooCommerce (WP Swings), MemberPress, Paid Memberships Pro, WooCommerce Memberships, YITH WooCommerce Subscription, SUMO Subscriptions, WebToffee Subscriptions for WooCommerce and Restrict Content Pro. Subscription products and member orders show up in the same product list, order screens and customer analytics as the rest of your catalog.
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Where does BrikPanel store data?
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Everything stays in your WordPress database. BrikPanel creates three custom tables:
wp_brikpanel_visitors,wp_brikpanel_cart_tracking, andwp_brikpanel_visited_pages. Live visitor data is stored in a transient that auto-expires every 2 minutes. Your store, order, customer and visitor data is never sent anywhere. BrikPanel only contacts an external service for optional features you switch on yourself, described in the next question. -
What data does BrikPanel send outside my site?
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By default, nothing. BrikPanel only contacts an external service for features you explicitly opt into:
- BrikMentor early access (optional). After 100 completed orders, or from a dismissible card on the dashboard, BrikPanel may invite you to join the waiting list for BrikMentor, an upcoming separate AI assistant and email marketing platform. Only if you type your email address and tick the consent box is that email (and, if you answer the optional follow-up, which marketing tool you use) sent to our server at brksoft.com so we can email you the beta invite. Nothing is sent unless you fill in the form and consent, and you can unsubscribe at any time. Privacy policy: https://brksoft.com/privacy-policy/ . Terms: https://brksoft.com/terms-and-conditions/
- Google Sheets sync and Google / Meta Ads (optional). If you connect these, BrikPanel exchanges data with Google, Meta and our authentication helper at brksoft.com to run the sync and read your ad spend. They only run after you connect the relevant account.
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Will BrikPanel always be free?
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Yes. The dashboard, the bulk editor, the inventory tools, the order management, the coupon manager, the custom login, the conversion tracking, the customer analytics suite, and every other feature listed above will remain free forever. We may release a separate paid product (BrikMentor) on top of BrikPanel in the future, but it will be additive, BrikPanel itself stays 100% free.
Reviews
Contributors & Developers
“BrikPanel: WooCommerce Dashboard, Abandoned Cart Recovery, Google Sheets Sync, Inventory Management & Bulk Editor” is open source software. The following people have contributed to this plugin.
ContributorsInterested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
3.2.20 (2026-07-19)
- Performance: Storefront tracking now uses a single combined request per page view instead of up to four separate ones. The page-view counter, live-visitor ping, daily visitor/traffic-source count and product-view count are all carried by one request, and the extra “visitor left” call that used to fire on every page navigation was removed entirely (the Live view now simply expires idle visitors on its own, within about a minute). On stores with heavy traffic this cuts BrikPanel’s tracking requests by roughly two thirds. Background browser tabs also stop pinging while hidden. Tracking can still be disabled completely, or the live refresh interval stretched up to 300 seconds, under WooCommerce Settings BrikPanel Analytics
3.2.18 (2026-07-19)
- New: Front-end tracking can now be switched off entirely (WooCommerce Settings BrikPanel Analytics “Visitor tracking”). When off, BrikPanel adds zero scripts and zero requests to your storefront — ideal for stores that already run a dedicated analytics tool. The live-visitor refresh interval is also configurable (10–300 seconds, default 30) to reduce load on busy stores
- New: “Customer details in Live view” privacy switch — keep live tracking on but stop caching logged-in customers’ name, email and phone entirely, for a fully anonymous Live view. Live visitor data was already only kept in a short-lived cache (about two minutes) and never written to the database
- New: WooCommerce’s native Cost of Goods Sold field is now the source of truth for all cost reads (dashboard profit, product list, Quick Edit, Google Sheets, purchase orders). Costs written by other plugins or import pipelines directly to WooCommerce’s cost field — even via direct database updates — are picked up automatically; older BrikPanel-only costs are migrated over once, automatically. WooCommerce’s additive-variation cost flag is now honoured too (variation cost added on top of the parent’s). Existing stores see identical numbers, the two cost stores simply can no longer drift apart
- New:
brikpanel_product_cogsfilter for integrators who keep product cost in a custom field — point BrikPanel’s per-product cost reads at any source from one hook - New: WCML (WooCommerce Multilingual & Multicurrency) support — foreign-currency orders are converted to your base currency using WCML’s rate, snapshotted onto the order at purchase time so the day-of-sale rate is captured going forward. Saving WCML’s settings also re-converts your existing foreign-currency orders in the background, so historical figures catch up too. The
brikpanel_order_base_factorfilter is now documented for bridging any other multi-currency stack - New: Per-site activation on multisite — BrikPanel can now be activated on individual subsites instead of forcing network-wide activation. Existing network-activated installs are unaffected; the network access-rules page only shows while network-activated (it only applies in that mode)
- Fix: Visitor IP hashing upgraded to a salted SHA-256 (HMAC) with a per-site secret, matching what this readme always claimed. The previous truncated-MD5 hash was theoretically reversible for IPv4 by brute force; the raw IP was never stored or exposed either way
- Fix: Cost of Goods backfill now runs on fresh installs — on stores where WooCommerce’s native cost field was already populated before BrikPanel was installed, the dashboard showed Cost of Goods 0.00 because the one-time import only ran on version upgrades, never on a first install. It now runs at activation and self-heals on existing installs with the update
- Tweak: The live visitor cache no longer stores the customer’s user id (it was never displayed)
3.2.17 (2026-07-17)
- Fix: Variable products no longer flip to “out of stock” after a sale (POS or storefront) when their variations still have stock. Some variable products carry a leftover parent-level “manage stock” flag with no quantity (from an import or a simple-to-variable conversion); the first completed order made WooCommerce derive out-of-stock from the empty parent quantity, hiding the whole product. BrikPanel’s self-repair routine now also clears this dormant leftover before it can do damage, and re-runs automatically once after updating. Deliberate parent-level stock setups are left untouched.
3.2.15 (2026-07-14)
- New: You can now turn individual product variations on or off directly from the BrikPanel product editor. Each variation row has an “Active” switch (next to its name), matching WooCommerce’s own Enabled control, plus a bulk “Set active / Set inactive” option under “Apply to all variations”. Inactive variations are hidden from your store; new variations are Active by default. This fixes cases where variations added through the dashboard could end up inactive with no way to re-enable them without leaving BrikPanel. Works on both simple and variable products.
3.2.13 (2026-07-14)
- Fix: You can now add numeric attribute values (like shoe sizes 38, 40, 42) to variations again. When an attribute’s values were purely numbers, clicking a suggested value from the dropdown silently did nothing after the first one was added, so variable products with size-number attributes could not be built. Selecting values from the suggestion list now works for numeric and text values alike, on both simple and variable products. The same fix applies to numeric product tags.
3.2.12 (2026-07-14)
- Fix: The “Additional product data” card no longer breaks its layout on stores where WooCommerce’s tab styling applies. After the previous compatibility fix, WooCommerce’s own stylesheet could float the third-party sections into a narrow column, scattering the group titles around them (most visible on RTL languages such as Persian or Arabic). The sections now always stack full-width inside the card, on both LTR and RTL admins.
- Improvement: Broader compatibility for buttons inside third-party “Additional product data” sections. The card now recreates the native product editor’s full container chain, so plugins that attach their add/remove/sort buttons to any of the standard WooCommerce containers work inside the streamlined editor as well. Works on both simple and variable products.
3.2.11 (2026-07-10)
- Fix: Buttons inside third-party “Additional product data” sections now work again. When another plugin adds its own section to the product data (for example a “Box Contents” repeater with an “+ Add Item” button, product insurance or warranty fields), those buttons rely on the WooCommerce product-data container that the streamlined editor did not recreate, so clicking them did nothing and the changes could not be saved. The container is now provided, so add/remove/sort buttons and their fields work and save exactly as they do on the standard WooCommerce editor. Works on both simple and variable products.
- Fix: A duplicate SKU or GTIN is no longer dropped silently when saving a product. If you entered a SKU (or GTIN) already used by another product, WooCommerce rejected it as not unique, but the editor still showed “Product saved!” and left the field blank, so it looked like the SKU could not be set. The product now still saves, and a clear message tells you the SKU/GTIN was skipped because it must be unique. Works on both simple and variable products.
- New: Rename the “Site management” heading in the sidebar. A new “Section heading label” field under WooCommerce > Settings > BrikPanel > Navigation lets you replace the “Site management” label above the lower group of menu items with your own wording. Leave it blank to keep the default label, which stays fully translatable.
- Fix: The WooCommerce > Settings > BrikPanel screen no longer crashes when WooCommerce Composite Products is active. To detect which extra tabs your product editor offers, BrikPanel briefly runs WooCommerce’s product-data-tabs hook; Composite Products’ handler expected a real product in that moment and hit a fatal error, which took down the whole settings page. That hook is now run safely, so a tab from any plugin that misbehaves is ignored and the page loads normally. Other plugins’ tabs are still detected as before.
- Fix: The product Categories, Tags, Brands and Attributes screens no longer leave a large empty area on the right. With the modern sidebar hidden, these screens pinned their content to the left and left the rest of the page blank on some themes. The layout now centres correctly whether the modern sidebar is shown or hidden.
3.2.6 (2026-07-09)
- Fix: The Appearance > Menus screen no longer crashes on some sites. On stores where another plugin left an unexpected entry in WordPress’s admin menu, opening Appearance > Menus (and a few related admin screens) could hit a fatal error. BrikPanel’s sidebar now safely skips any such entry, so those pages load normally again.
- Improvement: Every value of a large product attribute is now reachable while editing a product. When adding values from a global attribute that has many terms (for example a “Color” attribute with 40 colours), the suggestion list only showed the first ten and hid the rest, even after you typed to filter it. It now offers up to fifty matching values in a scrollable list, so you can pick any of them. Works on both simple and variable products.
3.2.5 (2026-07-09)
- Fix: The dashboard catalog summary (products, variations, sellable items) now updates the moment your catalog changes. It could previously keep showing the earlier totals for a few minutes after you added or removed variations, or trashed a product, because the figures were cached too aggressively. They now refresh immediately whenever a product or variation is added, published, trashed, restored or deleted. The “sellable items” total is also now exact for variable products that have no purchasable variations yet (they no longer inflate the count). (This was never related to legacy vs High-Performance Order Storage: product counts always read from the same place.)
- New: Control who sees each embedded WordPress dashboard widget. The dashboard widgets you pull into the BrikPanel dashboard (under WooCommerce > Settings > BrikPanel > Dashboard) can now each be limited to Everyone, Admins only, or hidden from specific roles, just like the top bar controls. This is handy for keeping the “Site Health Status” widget, which exposes server and security details, away from staff. Administrators always see every widget so you can never lock yourself out.
- Fix: The “More” sidebar menu no longer lands on a 404. When the “More” group’s first item was a custom link, clicking the “More” label itself opened a “page not found” error instead of the link’s real address. The “More” header now points at a valid destination, and an empty “More” group (with nothing left inside it) is hidden entirely rather than shown as a broken link.
- Improvement: The generic WordPress “Help” tab is now hidden across the whole admin. That top-right “Help” button only ever showed generic, non-store help, so it no longer appears on any screen: the orders list, the product and order editors, settings, and every core WordPress screen. “Screen Options” is left untouched, so you can still choose which columns a list shows.
3.2.4 (2026-07-08)
- New: Schedule a product to go live later. The status menu in the product editor gains a Scheduled option that WooCommerce’s own editor does not offer: pick it, choose a future date and time, and the product is held back and published automatically the moment it arrives. It is on by default and can be switched off under WooCommerce > Settings > BrikPanel > Products. Scheduled products also appear in the BrikPanel products list with their own Scheduled tab, a blue badge and their go-live date, and can be scheduled or unscheduled from Quick Edit too. Works on both simple and variable products
- New: See your catalog size at a glance on the dashboard. A small line under the Low Stock heading now shows how many products and variations your store holds, plus the number of sellable items, the real count of purchasable units once each variable product is counted by its variations rather than as a single line. This makes the true size of your store clear even when many products use variations. Works with simple and variable products alike
- Improvement: Remove a variation image in one click. Hover a variation that has an image and a small X appears in the corner of the thumbnail; click it to clear the image without opening the media library. The change now sticks after saving and reloading, and a variation with no image of its own no longer falls back to showing the parent product’s featured image
3.2.3 (2026-07-07)
- Fix: The WooCommerce > Settings > BrikPanel screen could crash when the modern sidebar was switched off. With the modern navigation turned off, opening BrikPanel’s settings (and a few other admin screens) could hit a fatal error. This is fixed, and verified with the modern sidebar both on and off.
- Fix: Custom sidebar links no longer land on a 404 on some managed hosts. A custom link added in the navigation editor renders with the correct address everywhere, but on hosts that draw their own admin menu from the raw menu slug (such as WordPress.com / Atomic) clicking it could reach a “404 / not allowed” page. Those links now resolve to their real destination, whether that is an external URL or another admin page.
3.2.2 (2026-07-07)
- New: Message a customer on WhatsApp straight from an order. Orders with a phone number now show a green WhatsApp icon in the orders list, just before the order number (and hideable from Screen Options), and a “Message on WhatsApp” button under the billing address on the order screen. Clicking it opens WhatsApp Web on desktop or the app on mobile, with the number formatted for the customer’s billing country. Works on classic and High-Performance Order Storage, and on simple and variable product orders
- New: Show or hide each top bar item by role. Every top bar control (the live counter, search, quick-create, notifications, “View store” and the rest) can now be set to Everyone, Admins only, or specific roles. This lets you keep administrative notifications and alerts away from your clients while managing many sites. Administrators (and network super admins) always keep access, so you cannot lock yourself out
- New: Hide new menu items by default. A new option under WooCommerce > Settings > BrikPanel > Navigation keeps any menu item added by a newly installed plugin hidden from the sidebar until you have reviewed it. New items show in the navigation editor with a “New” badge, ready to switch on when you are happy with them. It is off by default, so nothing changes unless you turn it on
- Fix: Importing order statuses from another plugin no longer looks like it failed. After clicking “Import selected”, the browser could show a “Leave site? Changes may not be saved” warning; if you chose to stay, the page did not refresh and the imported status did not appear, even though it had already been saved. That warning is now suppressed for the intentional refresh, so the imported status shows straight away
- Fix: Administrator-only areas stay closed to a store manager who was granted “manage options”. If a shop manager’s role had been given the “manage options” permission with a role editor, several administrator-only areas (the settings lock, the top bar settings link, hiding Screen Options from non-administrators, and the welcome tour) opened up to them. Access to these is now decided by role, so only real administrators (and network super admins) get in
3.2.1 (2026-07-06)
- Docs: expanded the readme with the new cart abandonment / cart recovery feature and clearer WooCommerce sales report wording, and refreshed the screenshots (added the Abandoned Carts screen). No functional or code changes in this release.
3.2.0 (2026-07-06)
- New: Recover lost sales with the Cart Abandonment module. BrikPanel now captures the email of shoppers who start checkout but do not finish, and collects them on a new “Abandoned Carts” screen so no lead slips away. Emails are picked up from the checkout email field (classic shortcode and the newer block checkout, including custom pages), and from logged-in customers as soon as they add to cart. Every entry keeps a full snapshot of the cart, including the exact variation chosen (for example “Colour: Red”), quantity and total, and each cart moves through Active, then Abandoned, then Recovered once the shopper places the order, even if they check out with a different email. The screen has search, status, source and date filters, per-row product details, CSV and Excel export, and statistics cards
- New: An optional discount popup that hands out a personal coupon. Switch on the email popup and BrikPanel shows a clean, on-brand sign-up offer to your visitors. Anyone who subscribes is issued their own single-use percentage coupon (10% by default, and you set the rate), restricted to their email and valid for 30 days, shown right there with a one-click Copy button. Close the popup and it folds into a small floating tab so it is never in the way but is one click from reopening. You control the heading, message, button and success text, the delay before it appears, and the cooldown after it is dismissed
- New: Pick how the offer is revealed. The coupon in the popup can be revealed with one of six animated styles, choose the one that fits your store under WooCommerce > Settings > BrikPanel > Cart abandonment: Sealed envelope, Pocket card, Scratch card, Slot machine, Magnetic assembly or the Classic ticket. All of them respect the visitor’s reduced-motion preference
- New: Import an email list into Abandoned Carts. Already have a list of leads? The new “Import CSV” button on the Abandoned Carts screen reads a CSV of emails (with optional first name, last name and phone), auto-detects comma or semicolon separators, matches your column headings, skips duplicates and invalid rows, and reports exactly what was imported
- New: Spacers and spacing controls for the sidebar. The navigation editor can now add blank spacers and divider lines between menu items to group them how you like, and a new “Item spacing” setting (Compact, Comfortable or Spacious) sets how much breathing room each row gets
- New: Choose your sidebar icon style. A new “Sidebar icon style” setting under Appearance lets you switch the sidebar icons between Solid (the original filled look) and Line (a lighter outline style). Solid stays the default, so nothing changes unless you want it to
- Fix: “Copy all” on the store summary no longer times out on large stores. On stores with tens of thousands of orders and customers, the store summary could fail with a timeout while working out new versus returning customers. The query behind it has been rebuilt to use the right database indexes, so it now returns quickly while showing exactly the same figures
3.1.51 (2026-07-05)
- New: Send an automatic email when an order reaches a custom status. Each custom order status now has its own email settings under WooCommerce > Settings > BrikPanel > Order statuses. Switch it on and, whenever an order moves into that status, BrikPanel sends a message you have written, to the customer, your store admin, and any extra addresses you add. You choose the subject, heading and body, and can drop in placeholders such as the order number, total, items, customer name and a link to view the order. The emails are wrapped in WooCommerce’s own header and footer, so they carry your store’s email branding. Works the same on simple and variable product orders
- New: Import order statuses from another plugin. Moving to BrikPanel from another custom-order-status plugin? A new “Import from another plugin” card on the Order statuses screen finds statuses that other plugins have registered, and any “orphan” statuses left on your orders after a plugin was removed (which otherwise show as a raw code and drop out of filters and reports). Import the ones you want in a click and they become editable BrikPanel statuses, keeping their existing colour where it can be detected
- Improvement: Apply a custom order status to many orders at once. Your custom statuses now appear in the orders list “Bulk actions” menu (and in BrikPanel’s own bulk buttons), so you can select several orders and change them all to a custom status in one go, instead of opening each order. Works on both simple and variable product orders, on classic and High-Performance Order Storage
- Fix: The on/off switch can no longer be hidden from you by a store manager. The top bar’s BrikPanel power switch used to appear for anyone with the “manage options” permission, so a shop manager granted that permission could turn BrikPanel off for the whole store. Its visibility is now decided by role: administrators (and network super admins) always see it, and you can grant it to other roles from a new “Show the on/off switch to roles” setting under Access control
Earlier versions
For the complete release history (and all earlier versions), see changelog.txt bundled with the plugin.





















