This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

EDD Mixpanel



The EDD Mixpanel plugin allows you to quickly and easily connect your Easy Digital Downloads store to the most powerful analytical software. Mixpanel makes it easy to track customers, revenue, funnels, and more. The platform is incredibly easy-to-use. Our premium version is currently in alpha testing & all information available here may or may not make it into production. If you are interested in beta testing, when the time comes, then please get in touch.

Coming Soon
We will be releasing premium version that allows you to track up to 24 events.

We will also be providing short video tutorials to help you get the most out of Mixpanel.

Built for Mixpanel

This Easy Digital Downloads extension was developed to integrate with Mixpanel, one of the most granular analytics tool available. If you haven’t already, you’ll need at least a free account to get started.

Turn Insight Into Action

We’ll show you how to track your revenue overtime and find which products are performing well and which aren’t. Mixpanel’s granularity allows you to segment data by product, category, location, and much more!

Visualize The Data

Stop waisting your time looking at numbers on a screen and easily generate graphs based on your sales funnel. This will allow you to find out where your checkout process is doing well, or not so well.

Real-Time Analytics

Who doesn’t love real-time analytics? Instantly see how your customers are interacting with your Easy Digital Downloads store.

Choose What Gets Tracked

The free version of EDD Mixpanel only allows 2 events to be tracked; however, the premium version has up to 24 available actions to track.


I, the plugin author, am not affiliated with Mixpanel, nor Easy Digital Downloads. All trademarks or registered trademarks are property of their respective owners. I enjoy building products that help people connect their revenue with the data. This plugin is heavily inspired by Pippin Williamson’s original work.


Automatic Installation

The easiest way to install this plugin is automatically through WordPress because it will handle all of the file transferring.

Manual Installation

The manual installation method involves downloading the plugin and uploading it to your server via your favorite FTP application. The WordPress codex contains instructions on how to do this here.


How do I gain more data points?

It’s easy! Become a Mixpanel Partner by adding their badge.


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Contributors & Developers

“EDD Mixpanel” is open source software. The following people have contributed to this plugin.


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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Removed PHP sessions


  • Fixed Undefined index when not set.



  • Initial Release