Facebook for WooCommerce

Description

This is the official Facebook for WooCommerce plugin that connects your WooCommerce website to Facebook. With this plugin, you can install the Facebook pixel, and upload your online store catalog, enabling you to easily run dynamic ads.

Marketing on Facebook helps your business build lasting relationships with people, find new customers, and increase sales for your online store. With this Facebook ad extension, reaching the people who matter most to your business is simple. This extension will track the results of your advertising across devices. It will also help you:

  • Maximize your campaign performance. By setting up the Facebook pixel and building your audience, you will optimize your ads for people likely to buy your products, and reach people with relevant ads on Facebook after they’ve visited your website.
  • Find more customers. Connecting your product catalog automatically creates carousel ads that showcase the products you sell and attract more shoppers to your website.
  • Generate sales among your website visitors. When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Facebook for WooCommerce.

Support

If you believe you have found a security vulnerability on Facebook, we encourage you to let us know right away. We investigate all legitimate reports and do our best to quickly fix the problem. Before reporting, please review this page, which includes our responsible disclosure policy and reward guideline. You can submit bugs here or contact advertising support here.

When opening a bug on GitHub, please give us as many details as possible.

  • Symptoms of your problem
  • Screenshot, if possible
  • Your Facebook page URL
  • Your website URL
  • Current version of Facebook-for-WooCommerce, WooCommerce, WordPress, PHP

Installation

Visit the Facebook Help Center here.

Reviews

ሓምለ 10, 2025 1 reply
Woo is supposed to have a lot better quality control over plugin in their marketplace. They are getting sloppy recently.
ሰነ 11, 2025 2 replies
V3.5.2: This plugin had ONE JOB: Enable me to run Facebook ads set to Purchase Events. But the plugin does not register live purchases, so I cannot set up or run a Facebook ad how I want it. I have wasted three days and money on Facebook ads trying to get this sorted, I cannot believe such a bug-infested non functional plugin can exist… Is anyone in the company even testing it before releasing it or are you just relying on users reporting bugs as your means of testing?? Here are just some of the things that worked fine with the Meta Pixel plugin and not with this plugin: Purchase EventsMeta Pixel Helper Chrome Extension (Only detects the pixel is present, not any activity on the page- and the pixel was not even present in the post-purchase thank-you page!)Facebook Test Events Tool Additionally, once you have run through the wizard there are no useful settings in the plugin page to try and resolve problems, only “delete connection”.
ሰነ 5, 2025 2 replies
Hard to believe this is an official Facebook plugin. Releasing updates that crashes sites is truly horrible. Also they are slow to update the plugin, causing warning messages on every admin page.
Read all 464 reviews

Contributors & Developers

“Facebook for WooCommerce” is open source software. The following people have contributed to this plugin.

Contributors

“Facebook for WooCommerce” has been translated into 18 locales. Thank you to the translators for their contributions.

Translate “Facebook for WooCommerce” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

3.5.4 – 2025-06-25

  • Add – Enhanced product attribute mapping system with improved support for custom fields and value normalization by @devbodaghe in #3234
  • Fix – Single batch call for bulk edit by @SayanPandey in #3352
  • Tweak – Redundant api calls reduction by @SayanPandey in #3356
  • Fix – Whatsapp consent checkbox enable for classic checkout by @sharunaanandraj in #3451
  • Add – Unit tests for FeedConfigurationDetection class by @sol-loup in #3450
  • Add – Unit tests for DebugTools class by @sol-loup in #3448
  • Add – Unit tests for AdminMessageHandler class by @sol-loup in #3447
  • Add – Unit tests for Enhanced_Catalog_Attribute_Fields class by @sol-loup in #3449
  • Add – Comprehensive unit tests for Google_Product_Category_Field class to improve code coverage by @sol-loup in #3446
  • Add – Comprehensive unit tests for Product_Categories class to improve code coverage by @sol-loup in #3426
  • Add – Unit tests for ProductCatalog ProductSets Delete Request class by @sol-loup in #3417
  • Add – Comprehensive unit tests for Request_Limit_Reached exception to improve code coverage by @sol-loup in #3427
  • Add – Comprehensive unit tests for WC_Facebookcommerce_WarmConfig to improve code coverage by @sol-loup in #3424
  • Add – Comprehensive unit tests for Commerce class to improve code coverage by @sol-loup in #3425
  • Add – Unit tests for SettingsMoved note class to improve code coverage by @sol-loup in #3428
  • Add – Comprehensive unit tests for ProfilingLoggerProcess to improve code coverage by @sol-loup in #3412
  • Fix – Logs for excluded categories and tags by @SayanPandey in #3445
  • Fix – Age group normalisation error and updating supported FB fields for age group by @devbodaghe in #3460

See changelog for all versions.