Hustle: Pop-Ups, Slide-Ins, Email Opt-Ins & Lead Generation Forms

Description

Meet your new favorite marketing sidekick. ✨

Hustle helps you grow your mailing list, capture leads, and promote your offers, without annoying your visitors or making your site look like a discount warehouse.

Build beautiful pop-ups, slide-ins, and opt-in forms in minutes. Everything is fully customizable, design, layout, triggers, and targeting, no coding needed.

Whether you’re just starting out or scaling fast, Hustle gives you the tools and creative freedom to convert more visitors your way.

• Need even more power? Upgrade to Hustle Pro to unlock unlimited pop-ups and opt-ins, smart triggers, and full access to the WPMU DEV toolkit.

TL;DR: Hustle’s Key Features at a Glance

• Advanced Targeting – Show content based on behavior, device, or referral.

• Scheduling – Time your popups for peak impact.

• Conditional Logic – Show or hide content based on user behavior.

• Google ReCAPTCHA – Stop spam while keeping things smooth.

• Built-In Analytics – Monitor views, clicks, and conversions.

• GDPR & HIPAA Ready – Stay compliant with privacy regulations.

• All-in-One Dashboard – Manage everything inside WordPress.

★★★★★
“Feature rich and easy to use. Gives you everything, from socialshare, pop-up, slide-in, and email capture. Shortcodes make the plugin easy to use. I love it!” – ReviewHub

Why Hustle?

Pop-ups can be beautiful. Lead gen can be smart. Hustle proves it.

Instead of bombarding your visitors with bland pop-ups and forms, Hustle gives you the creative tools you need to grow your audience and your business, without sacrificing your brand’s style (or your sanity).

From building your email list to promoting sales, webinars, or limited-time offers, Hustle helps you move users to action, naturally, professionally, and effectively.

Whether you’re a blogger, agency, store owner, or entrepreneur, Hustle makes it ridiculously easy to create gorgeous, high-converting marketing assets in WordPress.

Hustle Really Hustles: Check Out These Great Features

Smart, Not Spammy

Be engaging, not annoying.
Use pop-ups that are timed, triggered, and targeted to perfection. Customize colors, fonts, images, animations, and more.

Slide-Ins That Stay Classy

Subtle, stylish messages when visitors are ready.
Perfect for newsletter sign-ups, announcements, or promotions without taking over the whole screen.

High-Converting Opt-In Forms

Built-in form builder, so you can grow your list faster.
Create beautiful embedded opt-ins for sidebars, footers, inline areas, and anywhere else you want to invite users to connect.

Connect With Visitors Via Email

Keep the conversation going with your audience.
Once a user has engaged with one of your marketing modules, you can follow up with next steps or a welcome message.

Smart Exit-Intent Pop-Ups

Catch visitors before they leave your site.
Create pop-ups that activate when visitors are about to navigate away, giving you one last chance to get their attention.

Targeting & Behavior Triggers

Right message. Right time. Right user.
Set your campaigns to trigger based on scroll percentage, inactivity, referral source, pageviews, exit intent, and more.

Professional Templates to Get You Started

No designer? No problem.
Pick from Hustle’s library of templates for pop-ups, slide-ins, and forms, or start with a blank canvas and design your own.

Social Sharing Made Simple

Grow your audience organically.
Add stylish social sharing icons to posts, pages, and products to make it easy for visitors to share your content.

Measure Performance and Results

Intelligent tracking data gives you detailed insights.
View the results of each individual module, with conversion stats displayed in a beautiful, easy-to-understand chart.

What Users Are Saying About Hustle

★★★★★
“I don’t know how I’ve survived this long without Hustle and Forminator, but I’m now using them on every website I build.” – sherylryan

★★★★★
“Recovering 15%+ of sales due to this. Insanely good. Thanks!” – lmbpack

★★★★★
“I’ve been working with WordPress sites on and off for about 15 years, this is hands down the best free plugin I’ve ever used. More features that I could have hoped for. I had to keep checking, ‘is this really the free version??’” – codenchips

★★★★★
“We used this plugin to build a beautiful pop-up to attract more users and increase conversion rate. Thanks!” – inblch98

A Note from Hustle

Hey there! I’m Hustle, your new best friend for lead generation and smart marketing. Whether you need simple email opt-ins or full-blown marketing campaigns with pop-ups, slide-ins, and behavior-driven targeting, I’m here to make it easy (and good-looking).

And just so you know, I’m part of the WPMU DEV family, an all-star team of plugins and site management tools built to help you run faster, smarter, and more profitable WordPress sites.

Check out some of my sidekicks:

• Smush: Image compression & optimization

• Forminator: Forms, polls, quizzes & surveys

• Hummingbird: Page speed & performance booster

• Hustle: Pop-ups, slide-ins & email opt-ins

• Defender: Security, monitoring & hack protection

• SmartCrawl: SEO checker, analyzer & optimizer

If you love easy wins (and we know you do 😉), you’re going to love teaming up with Hustle. Let’s grow together!

Built for Marketers and Makers

Hustle offers you:

• Pop-ups that convert without annoying users

• Classy slide-ins for subtle promotions

• Embedded opt-in forms to grow your email list

• Smart behavior triggers based on scroll, exit intent, or time

• Social share bars to expand your content’s reach

• Stylish templates to get started fast

Installation – Get Hustling in 5 Minutes

It’s easy to get started with Hustle. No coding. No frustration.
Just beautiful results, fast.

1. Install the plugin from the WordPress Plugin Directory or upload it manually.

2. Activate Hustle through the ‘Plugins’ menu in WordPress.

3. Navigate to Hustle in your dashboard and start creating pop-ups, slide-ins, and opt-ins.

4. Publish your campaigns and watch your conversions climb.

Need help? Full documentation is available here.

Learn The Ropes With These Hands-On Hustle Tutorials

• How to Make the Perfect Popup with Hustle

• How To Get the Most Out of Using Hustle

• Oh, Behave! How to Use Behavior Settings in Hustle

• How to Use Visibility Conditions in Hustle

• How to Get the Most Email Subscribers Using Hustle

About Us

At WPMU DEV, we’re dedicated to helping WordPress users build faster, smarter, more secure websites with our suite of powerful plugins, site tools, and expert support.

Join our community of developers, designers, and site owners at wpmudev.com, your all-in-one destination for WordPress success.

Want to sharpen your skills and stay on top of the latest tips and trends? The WPMU DEV Blog is your go-to source for top-tier tutorials, updates, and insights.

And hey, thanks for using our free plugins! We’ve loved building them for you, and we’re excited to see what you create with them.