Margly

Description

Margly turns your WooCommerce data into the answers a shop owner actually needs — not just charts, but plain-language insight into where you make money, where you lose it, and what to do next.

Connect your store in one click. Margly reads your orders, products and customers (read-only) and combines them with your costs and advertising to show your real profit — after product costs, logistics, marketing and ads — plus a built-in AI advisor that tells you where to focus first.

What you get

• Real profit, not just revenue. Gross margin, profit after logistics, profit after marketing and net margin — with a visual breakdown of exactly where the money goes, from revenue down to net.
• Product winners & losers. Which products are stars, which are average and which quietly lose money — per-product margins, bestsellers and ABC analysis.
• Does your advertising pay off? Return on ad spend and ad payback across Google, Meta, Sklik and more, with your true break-even — so you know whether a campaign actually makes money or just burns it.
• Customers who come back. Repeat-purchase rate and customer lifetime value, so you see loyalty, not just one-off sales.
• An AI advisor that prioritises for you. “What should I do first?” — Margly surfaces the biggest opportunities and risks and quantifies each one in money, so you act on what matters.
• Shipping & cost control. Compare carriers and keep an eye on logistics and operating costs and how they eat into your margin.

Built for WooCommerce

• One-click connect from WooCommerce → Margly. No API keys to copy, no code.
• Read-only — always. Margly never changes anything in your store. It provisions a read-only WooCommerce REST API key and signed webhooks, so new orders show up within minutes.
• HPOS compatible (High-Performance Order Storage) and built on the standard WooCommerce REST API.
• Zero storefront impact — the plugin adds no frontend code and doesn’t slow your shop down.

How it works

1. Install and activate the plugin.
2. Go to WooCommerce → Margly and click Connect to Margly.
3. Sign in (or start a free trial) at Margly to finish pairing. Your dashboards fill in automatically.

A Margly account is required. See margly.io for plans and a free trial.

External services

This plugin connects your store to the Margly platform (margly.io):

• During connection it sends your store URL, the generated read-only API credentials, store currency/country and an admin e-mail to app.margly.io so your store can be paired with your Margly account.
• WooCommerce webhooks deliver order/product/customer updates to app.margly.io so your analytics stay up to date.
• Margly’s terms of service and privacy policy apply.